What will save the shipping industry? 9 industry thought leaders weigh in

Early this month CNBC Tweeted: “Shippers are stuck between devil and deep blue sea, with more blood-letting to come” and one day later the Wall Street Journal’s headline was: “More Pain Ahead for Ocean Shipping”, so it’s an understatement that the shipping and maritime industries are having financial troubles. Amidst all this gloom and doom, we asked several thought leaders in the shipping and maritime industries to give us their thoughts on what might help companies adjust in these difficult economic times. Here is their advice to shipping industry decision makers on how to forge ahead.

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Lena Göthberg: A Force for Sea Change

Lena Göthberg describes herself as a: “Shipping business woman and podcast host & producer” but she’s much more than that – one could easily describe her as a mentor, innovator, entrepreneur, strategist and analyst to name a few. KNect365 sat down with Göthberg to try and get some words of wisdom on what’s happening right now in the shipping industry with digital challenges as well as what’s she learned from meeting (and in some cases mentoring) hundreds of women in the shipping industry through WISTA (Women’s International Shipping & Trading Association), a global networking and support group for women in shipping.

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